Banner ad specs
Banner ads are static display units for mobile. For GAM setup, see GAM banner format.
Creative guidelines
- Static only: No animation, video, or moving GIF elements.
- Legibility: Use clear visuals and simple copy readable at 320×50. Avoid dense text, fine print, or cluttered layouts.
- Contrast: Strong contrast between background, text, and logo.
- Single focus: One brand mark and one short message work best at this size.
- File size: Optimize the image so it stays within the maximum file size in the specifications table while remaining sharp.
Specifications
| Spec | Requirement |
|---|---|
| File types | JPEG, PNG, or non-animated GIF |
| Dimensions | Exactly 320×50 pixels (mobile banner only) |
| Maximum file size | 150 KB |
| Animation | Not allowed; static images only |
| Image quality | Clear and legible; not blurry; avoid excessive or unreadable text |
| Compression | Export at 72 DPI; optimize file size while keeping quality |
Updated 3 months ago
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