CMS overview

CMS is the place where you control how content created on the platform is delivered to your digital properties through Experiences. It acts as the publication layer, letting you decide what content is delivered, where it appears, and when it becomes available.

Access to CMS is provided via the platform.

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How CMS fits into Experiences

flowchart LR
    A(Content generation) --> B(CMS)
    B --> C(Experiences SDK)
    C --> D(Digital properties)
    D --> E(Viewers)

    A:::step
    B:::step
    C:::step
    D:::step
    E:::step

CMS sits between content creation and content consumption as part of the Experiences delivery pipeline:

1. Content is generated in the WSC Sports platform
2. Content is managed, organized, and scheduled in CMS
3. Content is delivered through the Experiences SDK
4. Content appears in your digital properties
5. Viewers consume the content

CMS controls delivery in real time through the SDK embedded in your digital properties, including iOS, Android, and web.

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What CMS is responsible for

At a high level, CMS enables you to:

• Manage and organize content assets produced by the WSC Sports platform
• Control which assets are delivered to your digital properties
• Schedule and automate publishing around campaigns, games, or live events
• Curate experiences for viewers through structured scheduling and labels
• Build and manage CMS-configured widgets in the Widgets tab, then share the widget remote ID with your developer so they can set widgetRemoteIdentifier in the Experiences SDK

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What you need to know

Asset types

CMS manages multiple asset types. Each asset type follows the same publishing model but serves a different purpose in Experiences.

Core concepts

Before working with CMS, it’s essential to understand the core concepts that define how content is published and delivered.

Content availability (delivery) mechanism

Content delivery to the SDK is controlled using the following mechanism:

• The SDK requests content filtered by labels.
• The filtered content is made available if all of the following are true:
  • The content status is Active. You can set that status manually, or automatically by game event, fixed time, or delay. See Automatic event-based activation.
  • The current time matches the content schedule time associated with the label.

flowchart LR
  A[Search content catalog] --> B[Content matches label search]
  B -->|No| N1[No content]
  B -->|Yes| C[Status = Active?]
  C -->|No| N2[Block delivery]
  C -->|Yes| D[Now within schedule window?]
  D -->|No| N3[Block delivery]
  D -->|Yes| Y[Allow delivery]

See Labels and scheduling

CMS tour

• In WSC Sports, go to CMS. The CMS console displays.

CMS Tabs Overview

The CMS is organized into tabs that help you manage assets, widgets, interactions, labels, and performance insights. Each tab focuses on a specific part of the workflow, making it easy to find and manage what you need.