GAM web custom format

Set up Google Ad Manager (GAM) so the Experiences SDK can serve GAM custom display ads built from the WSC Sports web template.

To set up web custom format ads:

1. Download the template files for your placement type:

   • Moments: Web ad template (2025-03-24)
   • Stories: download both files:
     • SIC-CC-FILE
     • SIC-CC-URL

2. Sign in to Google Ad Manager.

3. Go to Delivery > Creatives.

   

4. On the Creative templates tab, select New creative template.

   

5. Select Import. The import dialog opens.

   

6. Select Browse and choose the template file you downloaded.

7. For Stories, import the second template file: select Import again and choose the other Stories file.

8. Select Submit.

9. Go to Creative

   

10. On the Display creatives tab, select New creative.

11. Choose the creative template you imported earlier.

    

12. Complete the New creative form. Use this table as a field reference:

    Name	Description	Type	Required
    CTA_TITLE	Call to action title	Text	Yes
    CTA_URL	Call to action landing page URL	URL/Text	Yes
    CTA_BACKGROUND_COLOR	Call to action button background color	Text	No
    CTA_TEXT_COLOR	Call to action text color	Text	No
    AD_VIDEO	URL or file for the video	URL/Text	Yes
    AD_IMAGE	URL or file for the image	URL/Text	Yes
    AD_TITLE	Ad title	Text	No
    AD_TITLE_COLOR	Ad title color	Text	No
    CLICK_TRACKING_URLS	Third-party click tracking URLs	URL/Text	No
    IMPRESSION_TRACKING_URLS	Third-party impression tracking URLs	URL/Text	No

13. Create an ad unit for the ads. Set the size to 1x1.

    

14. Open Line items and create a line item. Choose a display line item type.

    

15. Set Expected creatives for the line item to 1x1.

    

16. Under line item Inventory, add the ad unit from the previous step.

    

17. Attach the creative you created earlier to the line item.

    

18. Create a mobile application tag for the ad unit you use with the Experiences SDK.

    

Collect values for the Experiences SDK

After you create the GAM objects, copy the ad unit path for SDK configuration:

1. In GAM, go to Inventory > Ad units.
2. Open the Stories or Moments ad unit you created.
3. Select Tags, then Mobile application tag.

The path looks like /33813572/web-ad-unit. Share it with WSC Sports when you configure the campaign.