Ads - Android

You can host ads in your app in the context of content served by the SDK. Integrate one or more of the ads modules available. Which ones you use depends on the ad format:

Custom native and banner ads: the Google Ad Manager (GAM) module. GAM is the Google product for hosting ads. Don't confuse it with Google Ads, which is for buying advertising.
VAST video ads: the Google IMA module. IMA (Interactive Media Ads) plays VAST ads as an overlay on the Experiences player.

Google Ad Manager

To start integrating Google Ad Manager (GAM), use the GAM module based on your Experiences SDK version:

Experiences SDK version	GAM module
1.20 or later	GAM Next-Gen module, built on the GMA Next-Gen SDK (Google Mobile Ads)
Through 1.19	GAM module (legacy), built on the legacy Google Mobile Ads SDK

Google IMA

See the IMA module.